Senior Growth Analyst

Senior Growth Analyst at Procter & Gamble summary:

A Senior Growth Analyst leads advanced data analysis and modeling to provide actionable business insights that drive sales, profit, and category growth. They collaborate cross-functionally to optimize promotional planning, retail experiments, and strategic business decisions using diverse data sources and visualization tools. The role also involves ongoing performance evaluation, training, and development of analytic capabilities to enhance efficiency and business impact.

As a Senior Growth Analyst, you will lead and improve analytical programs and present the results to the business unit/category/region leaders. You will analyze the variable granular data of the business and regularly use advanced models to deliver business insights across diverse business domains. You will answer and anticipate critical business questions and opportunities and deliver insights to the business. You will demonstrate use of data visualization and analytic tools to grasp business insights from mountains of data. You will also collaborate with multifunctional teams to improve key business priorities based on data-driven insights.

Key Responsibilities:

• Leverage Data Science capabilities to optimize promotional planning by week by brand rotation. Analyze the numoraerous data signals to develop hypothesis and design retail experiments in partnership with Target to deliver breakthrough insights on our promotional effectiveness. 
• Assess current and future sales building blocks to deliver against sales targets. These include but are not limited to assortment, pricing, Target media / search, promotional tactics by consumer and store, and shopper-based shelf design.
• Lead Annual business planning, including simulations that identify the best combination investments to deliver Sales, Profit, and Category Growth / Market share targets. 
• Objectively analyze current trends and assess future competitive risks and opportunities. Share these insights proactively through ongoing performance updates both internally and externally. 
• Demonstrate the unique data assets P&G invests in including NIQ / Circana, Household Panel data, consumer insights, and Target-specific data assets to develop a comprehensive understanding of the Target guest, their needs, and how P&G can best serve them. 
• Invest in yourself and the Analytics & Insight network by attending and supplying to Share + Reapply sessions, Growth Analyst Network calls, and all role-specific training sessions. 
• Develop analytic tools and capabilities to drive increased efficiency and faster time-to-insight for yourself and teammates. 
• Success Measures: Impact of ideas reapplied and shared with other Business Units. Trainings / Certifications completed. Capacity saved through improved analytic capabilities

Keywords:

growth analysis, data visualization, business insights, promotional planning, retail experiments, sales optimization, data science, market share growth, consumer insights, analytic tools